Learning power, Competitiveness, creative power, cohesion
IN ZHONGCHI, we call for learning, team work, competition and innovation. ZHONGCHI not only builds a superior product, provides sincere service, more important, creates our own enterprise culture, combines the ordinary works with lofty ideal.
Enterprise Tenet: Quality First, Innovation Soul, Management-for-efficiency, limitless service
Quality is the integrity and dignity of the enterprise, the superior products are produced by outstanding staffers, the products are moral quality of staffers.
The innovation is the soul, power and source of the enterprise development, is the need of market economy and international competition.
The management is the foundation of the enterprise development, without an effective management system, one enterprise will be disunited and driven out the market.The service is a kind of culture and value. Limitless service is to tailor a most valuable products for clients and offer all-direction services.
Enterprise spirits: concerted struggle, pursuit of super-excellence
There is no success of the team, there is no success of individual.
The struggle is a virtue, if there is no unceasing struggle, there is no the brilliant achievements of the enterprise.
Super-excellence is a spirit never give up and beyond yourself, only stepping ahead the times, the enterprise can have an ever vitality.
Management concepts: Service oriented, observance of good faith
Service Orientation is to serve the clients and serve the society. Customers are the reason we survive, and the biggest intangible assets. The life of the enterprise is terminated if we lost the serviced population and the customers’ consumption.
The good faith is the foothold of the enterprise, the most fundamental and most important code of conduct that we are mandatory in everything.
Enterprise Target: Establishing first-rate enterprise, creating an industrial brand
The brand is a public image of the enterprise through the whole information on the products, quality, character, management, service, technology, operation concepts, enterprise culture and so on. The brand is the important intangible assets of an enterprise, and one of the power of its sustainable development. As the market competition is hot, the company expects to stand bravely at tidehead, it must occupy the market by the brand.
Values: People oriented, customer first, quality-based flourishing, continuous innovation
“People oriented” is to put the all-round human development as the core, the human development is a precondition of enterprise and social development. The human is the basic goal of the development, the basic power of the development, all doing is for human and relying on them, the combination of them is the full content of people oriented. Only basic goal or only basic power does not conform to materialist conception of history.
“Customer First” is always to meet the needs of customers, the needs is our pursuit.
“Quality-based flourishing” is a firm set up of the conception that the quality is the life of the enterprise, is clear that the quality is the determinant factor of the enterprise’ survival and development, the persistence in the quality-based brand strategy is to striving for enhancing the market competition of the enterprise.
“Continuous Innovation” is to keep pace with the times, to reform on all traditional conception, system and methods that are not suited to market economy and international competition, to improve gradually the capacity of the innovations on concepts, managements, technology, system, environment and products.